Our Story

OUR STORY

We are a true Shetland brand.
We are employee owned.
Everything is made by us here in Shetland.

Shetland Woollen Company has a rich history which dates back to 1923, when the original company L.J. Smith began trading in woven and knitted goods. The label of Shetland Woollen Company has been knitted here since the 1950s.  Now we are one of a few remaining knitwear factories in Shetland and are very proud of our heritage, where we are and what we do.

Shetland Knitwear Story

Our garments are made to the highest quality, and we take great pride in creating garments to last that will be passed down the generations.

We believe in making high quality knitwear that is inspired by Shetlands rich knitwear heritage. We believe in making knitwear that will fit, function and last a life time. 

Shetland Knitwear linking

We believe in making high quality knitwear that is inspired by Shetlands rich knitwear heritage. We believe in making knitwear that will fit, function and last a life time. 

HOW WE MAKE OUR SHETLAND JUMPERS

Below is a short video to show you how many different processes just one jumper has to go through before it’s checked, packed and sent. We hope you appreciate just how much work and care goes into each and every garment we make.

We use a blend of modern technology and hand craftsmanship to create our garments and accessories. Though technology has advanced we couldn’t do our job without the team that we have. There is still a lot of handwork that goes into making our knitwear, that’s why your knitwear could pass through 15 different people’s hands before it is packed and sent to you.

Linking Shetland Knitwear, Shetland Woollen Company

Our new look, brand and logo has been greatly supported and created by Ross stopper over at Hot Gecko Media

The photographs used on the website are by photographers Martin Turner, Scott Goudie and Alex Boak. We are very fortunate that Scott and Martin are part of the team here in Hoswick. They are all very talented photographers; they capture every moment perfectly and we are so grateful to have them on board. You can keep up to date with our latest content on our Instagram Feed.